Zenna Consulting Group is a Global Strategic Growth Advisory.
For over 15 years, ZCG has helped early to mid-stage clients meet their organic growth challenges. With a core focus on organic growth, ZCG utilizes a holistic approach toward its area of expertise. Their approach is grounded in the principle that successful marketing strategies are cohesive and leverage how each individual component impacts the overall outcome. ZCG helps clients ensure that each marketing channel - paid, social, PR, search, brand, performance - is informed and guided by how they work together to accelerate the organic marketing effort.
Joleen Shueh
Head of Growth
Joleen is an expert in digital marketing and oversees multi-channel growth strategy for our clients. She’s passionate about data and is driven to find meaning from every data point. She uses audience signals, vertical trends, and the competitor landscape to make truly data-backed decisions that fuel growth. She’s developed robust analytical reporting methodologies to provide clarity into marketing performance across locations.
Joleen has over ten years of experience in digital marketing, leading digital strategy at some of the nation’s top brands and advertising agencies, orchestrating complex multi-channel, multi-location media buys.
Evan Rutchik
Head of Paid Media
For nearly two decades, Evan Rutchik has been regarded as an advertising industry innovator. In 2020 he founded LocalFactor, a hyper-growth performance adtech startup that serves brands across CTV, DOOH, Audio, OLV, Display, Native, Search, and Social to drive brand building and performance. In 2020 Zenna Consulting Group and Local Factor announced the start of a strategic partnership , a hyper-growth performance adtech startup that serves brands across CTV, DOOH, Audio, OLV, Display, Native, Search, and Social to drive brand building and performance.
In addition to founding LocalFactor, Evan Rutchik manages an angel investment fund named RIII Ventures that is focused on funding innovative technology with the mission to improve the human experience on a local and global level, as well as co-manages the Evan and Kaylee Rutchik Foundation with various missions dear to he and his wife’s heart to support local businesses and development, education, and mental and physical health.